Pemberdayaan Pedilira Melalui Pelatihan Pengolahan Dan Pemasaran Digital Abon Pepaya Di Desa Rowo Indah Jember
DOI:
https://doi.org/10.57119/abdimas.v4i1.137Keywords:
Termination, Science and Technology, Jember, Questionnaire, YouthAbstract
The Covid-19 pandemic has had a significant impact on the economic sector, including the community of Rowo Indah Village, Jember. Most residents were affected by job termination, and the village youth lacked digital entrepreneurship skills. On the other hand, the village has untapped potential in papaya production. This community service program aimed to enhance the skills of youth members of the PEDILIRA organization through training in papaya floss (abon) processing and digital marketing. The program was carried out using a community-based training approach, which included preparation, module development, technical training, evaluation, and mentoring. The results showed an increase in participants’ knowledge and skills. All participants (100%) understood the process of making papaya floss and digital marketing techniques, with a significant rise in interest and engagement. This activity was found to be effective and relevant for replication in other regions. It is recommended to continue the program through advanced training and integration into broader village empowerment initiatives to ensure sustainability.
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