Empowering MSMEs With Technomanagement and Augmented Reality to Support Sustainable Green Business Development
DOI:
https://doi.org/10.57119/abdimas.v4i2.157Keywords:
Technomanagement, Augmented Reality, Green BusinessAbstract
Sustainable MSME development is crucial for boosting the local economy and protecting the environment, particularly in Sembalun, East Lombok, West Nusa Tenggara. This activity aims to empower MSMEs through the application of technomanagement and Augmented Reality (AR) to support green businesses. The methods used include training, mentoring, and digital system implementation. Technomanagement is implemented to improve efficiency through financial recording and digital promotions. AR technology is utilized to enhance product appeal, particularly in the agro-tourism and craft sectors. Results indicate an increased understanding of MSMEs regarding the use of technology and environmentally friendly practices. MSMEs are beginning to utilize digital applications and AR features to engage consumers interactively. This approach has been proven to increase competitiveness and awareness of sustainability. In conclusion, the integration of technomanagement and AR has a positive impact on MSME empowerment and green business development in rural areas. This program has the potential to be replicated in other regions and supports the achievement of the Sustainable Development Goals, particularly in the aspects of an inclusive economy and environmental preservation.
Downloads
References
Alpiansah, R., Fitriyah, N., Lewandowski, M., 2025. Technofinance Literacy, Financial Support and the Use of Bookkeeping Application on the Financial Behaviour. Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (Jebma) 5, 480–492. https://doi.org/10.47709/jebma.v5i2.6645
Chani Saputri, D.S., Susilowati, D., 2022. Augmented Reality in Indonesia’s Primary School: Systematic Mapping Study. International Journal of Engineering and Computer Science Applications (IJECSA) 1, 43–50. https://doi.org/10.30812/ijecsa.v1i1.1817
Dyah, D.S., Syafitri Chani Saputri, D., Ratu Perwira Negara, H., Rahim, A., Marlina, M., Rizki Aprilian, F., 2025. Development of Augmented Reality Based Learning Media on Geometry Learning Integrated Science Technology Engineering Art Mathematic-Project Based Learning. Journal of Education Technology 9. https://doi.org/10.23887/jet.v9i1.88630
Kurniasari, F., Abd Hamid, N., Lestari, E.D., 2025. Unraveling the impact of financial literacy, financial technology adoption, and access to finance on small medium enterprises business performance and sustainability: a serial mediation model. Cogent Business & Management 12. https://doi.org/10.1080/23311975.2025.2487837
Li, J., Wei, R., Sui, L., 2025. How Does Financial Technology Innovation Impact Business Performance? Emerging Markets Finance and Trade 61, 110–124. https://doi.org/10.1080/1540496X.2024.2377996
Raza, M., Khalique, M., Khalid, R., Kasuma, J., Ali, W., Selem, K.M., 2025. Achieving SMEs’ excellence: scale development of Islamic entrepreneurship from business and spiritual perspectives. Journal of Islamic Accounting and Business Research 16, 86–106. https://doi.org/10.1108/JIABR-02-2023-0060
Saputri, D.S.C., Anggrawan, A., Susilowati, D., Maulana, R., 2024. Development of Augmented Reality Learning Media to Introduce Musical Instruments for Deaf Elementary School Student. Jurnal Kependidikan: Jurnal Hasil Penelitian dan Kajian Kepustakaan di Bidang Pendidikan, Pengajaran dan Pembelajaran 10, 1001. https://doi.org/10.33394/jk.v10i3.12034
Suryani, E., Diswandi, D., Afwani, R., 2024. Techno-finance Literacy and Company Performance: Mediating Role of Risk Management Practices based on Structural Equation Modeling. Journal of International Commerce, Economics and Policy 15. https://doi.org/10.1142/S1793993324500169
Tiaskara, N.D., Suryani, E., 2025. The Influence of Financial Literacy and Financial Access on SME Performance with Financial Risk Attitude as a Mediating Variable (Study on SMEs in the Creative Economy Sector on Lombok Island). International Journal of Business and Applied Economics 4, 1557–1574. https://doi.org/10.55927/ijbae.v4i4.173
Tong, X., Yang, W., 2025. Empirical analysis of the impact of financial technology on the profitability of listed banks. International Review of Economics & Finance 98, 103788. https://doi.org/10.1016/j.iref.2024.103788
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 Restu Alpiansah, Dian Syafitri Chani Saputri, Dyah Susilowati, Sultan Fakhrur Rassyi; Mariusz Lewandowski
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
